Incorporate Reviews into Your Social Media Strategy
Facebook and Google, for example, offer the chance for customers to provide a rating/review ranging from one to five stars. It’s one thing to receive a good review; it’s quite another to leverage that review for your benefit. Fully integrating these reviews into your social media strategy is essential. Those ratings and reviews should be used on a broad scale (through Facebook, Twitter, LinkedIn, and other social media channels that work for you and on which you are active) and you should share them as frequently as you feel is appropriate.
Engage with Your Customers Through Email and Social Media
Fortunately, you’ll find that consumers are more often motivated to positive than negative reviews about your product or service. It’s important to cultivate and continue those positive relationships in a timely manner. Send out emails asking for reviews each time customers make a purchase. Amazon sends out emails like these for many of its products. Engage with reviewers to show appreciation and add a human touch. Consumers appreciate being shown that their voice matters. Once you receive a positive review, you can remarket these reviews on your social channels.