Stories that drive growth.

BrandStar is an ecosystem of TV shows, creative studios, and marketing agencies built to help brands grow through the power of storytelling. Our strength is our collaboration — we're specialists uniting to deliver strategies that move businesses forward. Whether you need national visibility, engaging content, or a go-to-market strategy, we work as one seamless partner to deliver clarity and momentum. With expertise across industries and platforms, we help you identify your value, craft the right story, and deliver it with precision.

Our journey

How it All Began

We started in 2005 with a simple idea: help people cut through the noise. Families and businesses were tired of infomercials and empty promises, so we created branded educational television as a place where trusted hosts shared real solutions that make life better.

In 2008, our acquisition of The Balancing Act gave us a daily national morning time slot, opening doors for brands and bringing incredible talent — many of whom are still with us today. Over the next several years, we expanded to ten national shows spanning the topics of lifestyle, wellness, home services, and B2B solutions. By 2015, brands who participated on our shows were asking BrandStar to extend our storytelling support beyond the TV show offering, so we launched studios and marketing services, turning TV moments into full-funnel growth.

A few years later, we went local. Launching regional versions of our shows in 2018 gave small and mid-sized businesses the same storytelling power as national brands. And since 2021, we’ve welcomed boutique agencies into our ecosystem. This filled our team with specialists who know the industry, speak our clients’ language, and have experience in driving results.

Through it all, we’ve remained committed to making a positive impact in people’s lives. For us, growth is never just about numbers. Growth is about people, connection, and the joy of telling stories that matter.

65%

Fortune 500 reach
Nearly two-thirds of the world's biggest brands have trusted us with their story.

124m

Households reached
Across Lifetime, Fox, Bloomberg, and beyond — your story in 124 million living rooms.

8,000+

Projects completed
From first brief to final cut — over 8,000 times we've turned a brand's story into something real.

Our Services

Creating, connecting, and delivering.

Entertainment
National reach. Real audiences.
Your story.

Your brand, inside the show — not beside it. Nine national shows on Lifetime, Fox, and Bloomberg put your story in front of audiences who chose to be there. That’s the difference between an ad and an endorsement.

National Branded TV Segment
Local Branded TV Segment
Social Media & Promotional Support
TV Show Sponsorship
Studios
Full production, start to finish.

Every story needs a stage built for it. LED volume stages in Florida and Hollywood. Virtual production. Full creative teams. Content built to perform from the first frame — not just look good on the reel.

Creative Production
Podcasting
Events & Activations
Interactive Explainer Videos
Virtual Events
Direct Response Video
Sales Enablement Collateral
Marketing
Every channel. One strategy.

A story no one sees doesn’t grow a business. We make sure yours reaches the right people at the right moment — paid media, SEO, social, email, CRM — and follows through all the way to the sale.

Market Research & Strategy
Brand Identity & Positioning
Media Buying: TV, OTT, Radio
Digital & Performance Advertising
Public Relations & Thought Leadership
Social Media & Influencers
Websites, SEO & AI Optimization
Eccomerce & Conversion Optimization
CRM & Marketing Automation
Outbound Marketing
Our promise

Turning purpose into impact.

Our purpose is clear: to make a positive impact on people’s lives.

We believe stories don’t just sell, they shift culture, open doors, and bring people together. That’s why we help brands expand their influence with clarity, purpose, and real human connection.

When you work with BrandStar, you’re not just hiring a marketing team — you’re gaining a partner invested in your impact. From bold creative ideas to full-scale execution, we bring strategy, storytelling, and care to everything we do. Every brand has a story worth telling, and every person deserves to feel seen in the process.

At the heart of it all, we are moving people, growing brands, and making life better on screen, online, and in the moments that matter most.

Leadership Team

60+ years of experience.

Mark Alfieri
CEO / Co-Founder
Devon Vital
Chief of Staff
Matt Rutter
VP, Corporate Development
Nicole Oropesa
EVP, Programming
Brian Maass
EVP, Programming
Scott Moss
EVP of Programming and President of Integrated Partnerships
Seth Rand
President, BrandStar Digital
Israel Kreps
President, Kreps PR & Marketing
Jill Schroeder
President, Trefoil
Meg Tiffany
Agency Director, Britton
Gelson Rivera
Director of Operations
Explore

See what we've done

Find Your Career

Leadership here isn't just a title — it's a mindset. If you're passionate about storytelling and making real impact, your next chapter might start here.

Volunteer

We believe in work that goes beyond the brief. Join us in giving back to the communities and causes that make our stories worth telling.

Our Work

Twenty years of proof that the right story changes everything. See the brands, shows, and campaigns that built BrandStar into what it is today.