It’s About People

BrandStar is a People First company that has been built on a culture that is focused on our greatest assets, our associates.

Our Culture is anchored by 3 principals:

  • Transparency
  • Accountability
  • Mutual Respect

Our Purpose

To Make a Positive Impact on People's Lives.

Our Mission

Connecting People to Brands to Do Life Better.
[People • Brands • Life]

Our Vision

To be the World’s Leading Matchmaker for Brands

Our Objective

To help brands grow. Fast. By being both vertically and horizontally integrated across industry verticals, BrandStar is positioned as the premier go-to “one stop shop” provider for all branded marketing and sales needs through our entire ecosystem of services for national and local brands.

Our Vision

To be the nations leading "Matchmaker"in connecting People with Brands to Do Life Better.

Our Objective

To help brand grow.Fast By Being both vertically and horizontally integrated across industry verticals. Positioning BrandStar as the prime go to "one stop shop" provider for all branded marketing and sales needs through our entire ecosystem of services of national/local brands.

BrandStar at-a-Glance

2005

BrandStar Founded

280+

Our Talented People

65

Percent of Fortune 500
Companies We have Worked
With

124

The Millions of Households +
Businesses We Reach

8000+

Number of Projects We have
Worked on Since Launching

 

BrandStar By Division

BrandStar Entertainment & Programming

  • Consumer educational TV programming (30-minute shows)
  • B2B educational TV programming ( 30-minute shows)
  • Local market educational TV programing (30- minute shows)

Production & BrandStar Studios

  • Full-service multimedia production resources and services
  • Complete studio facilities and resources for outside work

BrandStar Agency & Martech Services

  • Creative Services and Asset Development
  • SEO, Social Media, Digital Marketing, Traditional and Digital Media Planning/Buying, Direct Response & Retail Advertising
  • Public Relations
  • Web/App Development, Gamification and Ecommerce
  • OTT Network Development

In Partnership With:

Our Brands

BrandStar Marketing Ecosystem

  • Creative
  • Social Media
  • Digital Marketing
  • Technology
  • User Experience
  • Analytics + Reporting
  • Strategy + Planning
  • Audio + Video Production
  • Television Shows
  • Digital Rich Media
  • Scripts + Storyboards
  • Brand Integration

Bring your Brand into Living Rooms Nationwide

By weaving your brand into the storylines on our very own, award-winning shows—created and produced on site, and airing on Lifetime®, Bloomberg, Fox Business, and on an array of digital networks via syndication.

How we took their brands anywhere

Since 1994, we’ve partnered with more than 10,000 emerging and Fortune 100 brands—helping them to not only reach their marketing aspirations, but exceed them.

National Brand Partners

Here are a few of the brand partners that have collaborated with us as participants on our award-winning shows to provide solutions-based educational content for everyday living through seamless and purposeful brand integrations.

Facilities & BrandStar Studios

Deerfield Beach Campus

BrandStar – 43,000 sq. ft

Housing our corporate headquarters and production studios including (2) sound stages, state of the art control room, South Florida’s largest Cyclorama wall, live-to-network broadcast capabilities, (9) edit bays, creative teams, media services, and newly formed inbound/outbound contact center.

The Studios

Includes:

  • Video wall
  • Full Kitchen
  • Cyclorama Wall
  • Adaptable ARRI Lighting
  • Sola Lighting
  • Grass valley Control Room
  • Two Alexa Min LF Cameras
  • Full Audio Suite
  • Camera GIB

Business Model

BrandStar is a full-service, vertically integrated content marketing and production company. In addition to offering everything you’d find at a traditional full-service marketing agency; we also create and produce original network programming—all of which is focused on positively impacting people’s lives around the world.

Global Reach

Abstract. Innovation. Hands holding tablet with light bulb future technologies and network connection on virtual interface background, innovative technology in science and communication concept.

How We Do It

Test + Learn + Scale | Optimize + Perfect
We clearly define what success is for our brand partners objectively. We build a cadence (Playbook) and workflow to achieve that. Then we identify KPI’s that are constantly measured and analyzed in real time. We then benchmark against a control group of established industry norms, standards and guidelines (aka “best practices”) to minimize churn and keep associates motivated and engaged. This enables us to ramp up and scale to maximum potential through proven execution and sales protocols with little to no friction or noise in the system.
Part Art. Part Science.

It’s About People

01. We value people first.

We build strong, long-lasting relationships around authenticity and mutual respect.

02. Good design is smart business.

Strategic design is a process, not just a pretty picture. Done right, design is a powerful differentiator for our business and yours

03. Great work is hard.

It’s about making tough decisions, not just building consensus. It’s about streamlining and optimization. Value-engineering is hard but necessary.

04. Less talk. More substance.

Our onboarding process is strategic and collaborative. If a picture says a thousand words, a prototype says a million.

05. Transparency & collaboration win.

We’re a partner and collaborator—not a vendor. Collaboration is a balancing act between the business needs, teams and partners. And that requires everyone to keep it real.

We are BETTER TOGETHER!

Our vibrant creative campus is home to a team of imaginative storytellers, media specialists, television producers, tech innovators, and social butterflies, who are all ready to take your brand anywhere.

Learn more about out dynamic team!