Cord-cutter: a buzzword that started being thrown around when streaming services like Netflix came onto the media consumption scene. Instead of pay-for-cable, cord-cutters subscribe to multiple streaming services as an alternative way for watching television.
Streaming services are a better way to binge-watch shows. They also support a growing advertising market on platforms such as Hulu or Crackle. In a few years, there’s a good chance Netflix will be showing ads during shows, too. As a consumer, one might be furious that their eight-hour run of Scandal would be interrupted by a commercial from Command Strip, but as a marketer or businessperson, one should be excited about the transformation of television commercials.