The benefits of creating advertisements for over-the-top media (streaming services or smart TVs) begin with reach and audience. Over-the-top (OTT) media collects data on all accounts associated with a specific platform and sells it to advertisers, just like social media platforms. Therefore, advertisers can create a very specific target audiences and fine-tune their commercials towards those interests. They can also broaden their reach by finding accounts with similar qualities and showing them the same advertisement.
OTT advertising has powerful analytics. Because you already have the data on the accounts, you can match it up with the response your commercials receive. Then, you can begin to mold different versions of your ad to fit different audiences. OTT advertising also offers a flexible budget. The trial process of this type of advertisement is much smaller than that of a television commercial because you can see almost immediate results