To tag or not to tag…
By Angela Sharkey
Did you know YouTube is the second largest search engine in the world? Think about it—when looking for an answer that is best explained through a video, this is always our go-to platform. As more and more marketers are looking to tap into this content monster, video production has been kicked into high gear. But let’s be honest: It doesn’t matter how great a video is (or how much time you spent creating it), at the end of the day, platforms like YouTube are controlled by the algorithm gods––and they alone determine who sees your video and why. That’s why we want to shed some light on the importance of optimizing your YouTube video tags.