By Stamatina Copulos
Branded entertainment is a unique way to tell the story of your service or product. It enables you to create a stronger bond between your brand and your target audience. Companies around the world create narratives that evoke an emotional connection to their image. Consumers see a more humanized version of the brand and are drawn to it because of how this content makes them feel.
Examples of branded content include recipe videos produced by different food companies, natural beauty campaigns sponsored by female products or even The Lego Movie. Branded entertainment is produced through media like podcasts, videos, and influencer social media posts. At BrandStar, we use our shows that air on Lifetime and Fox Business Channel for branded entertainment. We frequently dedicate segments to specific products so that brands can reach their customers through a medium other than traditional advertising.