What do all successful businesses have in common? Easy: a memorable logo that transcends time, style, and trend. Logo design comprises an integral component of the branding process. Before you get into the nitty-gritty of overarching branding and storytelling, turn your focus to designing a logo with the potential to last a lifetime –– and beyond.
Think of your favorite company: We’re willing to bet you’re visualizing a noteworthy icon or symbol, whether it’s Nike’s single check mark or McDonald’s golden arches. Now you’re probably wondering how one creates a powerful logo as celebrated as Apple’s or Mastercard’s ––read on for five must-haves for effective logo design, from simplicity to market testing and beyond.