“"We Delivered Picture-Perfect Results for MyPhoto!"”
Warren Struhl, CEO and Founder of Photo & Go, was in the midst of transforming his brick-and-mortar retail company into a 100% e-commerce one. He had hired another marketing company to produce an infomercial in the hopes of reaching a large audience of potential customers, but unfortunately, it did not perform well. Photo & Go was pressed to generate more revenue.
Mr. Struhl partnered with us in 2017, and together we embarked on a top-to-bottom rebrand of Photo & Go. The name was changed to MyPhoto, and a new website was launched. We then produced a new infomercial with all-new creative, managed the campaign by pairing MyPhoto with a tested media strategy, and optimized the creative approach. Utilizing the many facets of BrandStar’s ecosystem of services, MyPhoto was also featured on two of our original branded education TV shows that aired on the Lifetime network.
The TV spot tested successfully and was immediately rolled out nationally. Appearances on our branded entertainment shows introduced MyPhoto to an entirely new audience. In the first quarter post-rebrand, MyPhoto generated $500,000 in sales. In 2018, annual sales jumped six-fold. Current 2019 sales are on track to multiply yet another six-fold, and the company has expanded their factory and doubled their roster of employees to keep pace with demand.