Press Releases

Rap legend and Home Makeover Expert Vanilla Ice Partners with BrandStar Studios to Launch “The Vanilla Ice Home Show”

Vanilla Ice teams up with BrandStar Studios to create a next-generation home improvement show that showcases makeovers in a new, ultra-futuristic way through BrandStar’s virtual and mixed-reality capabilities. New show will be produced by BrandStar’s Catapult Productions division.

Rap legend and Home Makeover Expert Vanilla Ice Partners with BrandStar Studios to Launch “The Vanilla Ice Home Show”

Fort Lauderdale, FL. (Dec. 7, 2021) – Vanilla Ice is back to renovating homes on TV, and his newest concept promises to bring instantaneous results using the latest in virtual, augmented and mixed-reality technology, all in real-time.

Vanilla Ice has partnered with BrandStar Studios, who recently completed a multi-million upgrade to its studios, allowing them to provide the newest, most cutting-edge technologies in the world of production.

Ice is joined by his longtime construction partner, Wes Kain, with the goal of finding inspiration from high-end celebrity homes, and scaling them down to a more approachable level. From fabulous kitchens, stunning bathrooms and spectacular closets, to dazzling pools and landscaping, Ice will be joined by a celebrity homeowner and expert to guide them through the magnificence of the space.

Once they gather enough intel and inspiration, Ice will embark on a futuristic mission to re-create the space for the “everyday” person keeping realistic budgets in mind.

The “how” is what will make this home renovation show a first-of-its-kind. BrandStar’s Catapult Productions division, the show’s producers, will be placing Ice and his team in the “Lab,” a large LED volume (screen) which displays the “shell” of the space previously visited.

At that point, the renovation will start appearing in augmented reality, with Ice describing how the various elements of the upscale home – whether kitchen, bathroom, bedroom or other space – can be recreated in someone’s home at a reduced cost.

“This is such an exciting concept to bring to an audience,” said Mark Alfieri, CEO of BrandStar and Co-Executive Producer of the Series. “It’s one thing to appreciate a multi-million-dollar celebrity home, but a show that then allows any of us to apply those amazing concepts to our own home in a cost-effective manner is truly unique.”

“I am passionate about helping homeowners achieve what they may have previously thought as impossible as it relates to home remodeling,” says Vanilla Ice. “The ability to use cutting-edge technology to literally walk our audience through the process of reproducing elements that may have cost hundreds of thousands of dollars in these celebrity homes in an affordable manner really excites me and my team.”

“The ability to integrate the latest in visual technology with Ice’s vision for a home make-over that makes high-end concepts accessible to all is truly exciting,” adds Arash Farsi, VP of Development and head of BrandStar’s Catapult Productions division. “This is more than someone saying ‘wow, look how beautiful that is,’ it’s about someone saying ‘look how beautiful that is, and now I can have it in my own home!’”

Vanilla Ice, who is a professional designer and builder, is no stranger to home renovation shows, having starred in “The Vanilla Ice Project” for ten seasons. The new show brings him and his beloved crew back, but with the goals of making spectacular home renovations achievable to everyone.

To watch previews of “The Vanilla Ice Home Show” tune into IG LIVE, Facebook LIVE, and YouTube starting in Q1 2022 and get ready to be awed by incredible homes that are larger than life, and an innovative, construction-less makeover from the future, all delivered by characters that keep you engaged from start to finish.

Welcome to the all-new Vanilla Ice Home Show.

About BrandStar Studios

BrandStar Studios is South Florida’s leading Production Hub. The 43,000s q ft facility is home to a 13’ x 100’ plus LED video wall with three 27’ x 9’ ft LED ceilings. Powered by a Grass Valley control room we can adapt any vision into a live format, also offering live streaming feeds. Constantly aware of the industry’s rapid evolution, the studio’s virtual capabilities are endless, integrating Unreal Engine environments, modular sets for both Hybrid/ Virtual Events and Productions. The studio also features two fully equipped kitchens, and serves as a one-stop-shop for your complete production needs. For additional information, visit To view a sample of BrandStar’s expanded studio capabilities, click here

About Vanilla Ice

Robert Matthew Van Winkle, known professionally as Vanilla Ice, is an American rapper, actor, television host and real estate entrepreneur. After a successful music career, which included the timeless “Ice Ice Baby,” the first hip hop single to top the Billboard Charts, Vanilla Ice began investing in residential real estate. Now a professional designer and builder, his home renovation program, “The Vanilla Ice Project,” successfully ran for ten years, showcasing eye-popping renovations to multi-million-dollar mansions. His latest program, “The Vanilla Ice Home Show,” will find inspiration from high-end celebrity homes and scale the concepts down to a more approachable level.

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Tricia Patella
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Israel Kreps
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please contact:

Israel Kreps

Kreps PR & Marketing

786.374 3434

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Kreps PR & Marketing


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