Ft. Lauderdale, Fla. (May 10, 2022) – Todd Paton, one of the industry’s most respected digital marketing professionals and president of Paton Marketing, a BrandStar Company, has released a new book to help companies navigate the complex digital marketing arena.
The e-book, named "Searching for Your Brand,” showcases Paton’s 12+ years digital marketing expertise, addressing what he considers to be the most significant aspects of online marketing.
Paton specializes in Search Engine Optimization (SEO), Website Development along with a full-service video department. As to digital marketing, his firm emphasizes written content, audio, images, and video throughout the book to aid success in creating strategies to dominate the readers industry.
“This book contains the winning strategy for getting your top videos to appear on the first page of a search for your company's name” says Paton “We’ve been able to aggregate our experience throughout the years to provide a true ‘insiders’ knowledge of this evolving arena. I sincerely hope readers find Searching For Your Brand to be enjoyable and beneficial.”
It is divided into six chapters, each of which contains advice, explanations, and examples on how build your brand online. People find out about a company and the first thing they do is a “Branded” search using that company name. What comes up? First impressions are so important in business. Searching For Your Brand is available for purchase on Amazon.
“The book is a wonderful tool for businesses working through the complicated process of a digital marketing strategy,” adds Mark Alfieri, CEO of BrandStar. “We are so pleased to have Todd as part of the BrandStar family of companies, and I am confident businesses of all types will find his insight extremely very useful tool.”
Paton is a business and community leader with an entrepreneurial spirit. He has a passion for helping others, which he demonstrated through his past positions as President of the Biscayne Bay Kiwanis Club and Board Member of the Boys and Girls Club of Broward County and the Urban League of Broward County.
Paton Marketing is a full-service digital agency based in South Florida with offices in Miami, Pompano Beach, and India. It understands that organizations face confusing, painful choices when it comes to digital marketing. The company has provided customers with trusted solutions for over ten years to help them solve problems and reach their digital destiny. For more information about Paton Marketing visit: https://www.patonmarketing.com/
BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything a full-service marketing firm provides, but with a twist – our focus is on positively impacting people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we have succeeded in giving startups a national footprint, and national companies a global one. For additional information, visit www.brandstar.com.
Crackle Parent’s Stock Hits Record High On BrandStar Venture, Plan For Ashton Kutcher-Produced ‘Going From Broke’Jul 10,2022
BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of InnovationNov 19,2021
BELatina Merges with BrandStarMar 24,2021
Vanilla Ice to host new home makeover showJan 07,2021
BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-TimeSep 23,2021
Wizard Digital Merges with BrandStarMar 07,2023
Miami Social Marketing Merges with Kreps PR, Becomes KrepsSocialMay 09,2022
‘Military Makeover with Montel’ and Indiana Partner, Patrick Industries, Select Stupar Family from Michigan City, IN for its Next MakeoverApr 19,2022
Military Makeover with Montel Welcomes Global City Development as a Major Supporter of the Ziegler Family Home MakeoverMar 30,2022
Military Makeover with Montel in Partnership With Patrick Industries Is Heading To Indiana To Makeover The Home Of A Deserving VeteranFeb 04,2022
LA-based Roninfilm Partners with BrandStar to Form BrandStar FilmJan 02,2022
Competitive Edge Talk Show Hosted by Montel Williams Leads Innovative Slate of Offerings at BrandStar Sports & EntertainmentDec 28,2021
Rap legend and Home Makeover Expert Vanilla Ice Partners with BrandStar Studios to Launch “The Vanilla Ice Home Show”Dec 14,2021
Soon to Air New Morning Lifestyle Show BELatina Introduces Hosts Dr. Karent Sierra and Chef James TahhanDec 07,2021
Kristen Rose Agency in Palm Beach Merges with Kreps PRNov 02,2021
BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-TimeSep 24,2021
Military Makeover with Montel Launches Michael Daniels Home MakeoverMay 20,2021
BrandStar Launches Sports & Entertainment Division Providing Marketing and Branding for Athletes and Celebrities, along with Montel Williams-Hosted Television ShowMar 26,2021
BELatina Merges with BrandStarMar 23,2021
BrandStar Takes Home 2021 Telly AwardsMar 23,2021
Kreps PR Merges with BrandStarFeb 23,2021
Digital Marketing Expert Todd Paton Releases a New Book on Navigating the Complex Digital Marketing ArenaMay 10,2022
BrandStar Announces NextGen Website LaunchApr 26,2022
BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of InnovationDec 21,2021
Maximizing Branded Entertainment OpportunitiesNov 01,2022
Kreps PR & Marketing
Kreps PR & Marketing