We Used Powerful Rebranding to Generate Interest in Solar Stack.
Installing solar panels on your roof to generate clean, free energy is smart. Drilling holes in your roof to install those panels, not so much. Solar Stack (previously DOUBLE DOWN), created a patented roofing technology that uses a super-strong, code-approved adhesive, in conjunction with specially designed pedestals, to hold roof-mounted solar panels in place, without causing leaks or voiding roof warrantees. Even better, it cuts installation time in half.
Mr. Strul partnered with us in 2017, and together we embarked on a top-to-bottom rebrand of Photo & Go. The name was changed to MyPhoto, and a new website was launched. We then produced a new infomercial with all-new creative, managed the campaign by pairing MyPhoto with a tested media strategy, and optimized the creative approach. Utilizing the many facets of BrandStar’s ecosystem of services, MyPhoto was also featured on two of our original branded education TV shows that aired on the Lifetime network.