We Delivered Picture-Perfect Results for MyPhoto!

MyPhoto

Background

MyPhoto was created with a single mission: to create the easiest and fastest way possible to allow anyone to get photos off their phone and into their home. This innovative service enables users to take their most cherished moments from their camera roll and print them directly onto incredible handcrafted, high-quality photo gifts and décor. These true pieces of artwork for walls, desks and shelves can be created and personalized via a free, easy-to-use app, in just 5 minutes. Best of all, finished products arrive in customers’ homes in only 5 days.

The Challenge

Warren Struhl, CEO and Founder of Photo & Go, was in the midst of transforming his brick-and-mortar retail company into a 100% e-commerce one. He had hired another marketing company to produce an infomercial in the hopes of reaching a large audience of potential customers, but unfortunately, it did not perform well. Photo & Go was pressed to generate more revenue.

The Solution

Mr. Strul partnered with us in 2017, and together we embarked on a top-to-bottom rebrand of Photo & Go. The name was changed to MyPhoto, and a new website was launched. We then produced a new infomercial with all-new creative, managed the campaign by pairing MyPhoto with a tested media strategy, and optimized the creative approach. Utilizing the many facets of BrandStar’s ecosystem of services, MyPhoto was also featured on two of our original branded education TV shows that aired on the Lifetime network.

The Results

The TV spot tested successfully and was immediately rolled out nationally. Appearances on our branded entertainment shows introduced MyPhoto to an entirely new audience. In the first quarter post-rebrand, MyPhoto generated $500,000 in sales. In 2018, annual sales jumped six-fold. Current 2019 sales are on track to multiply yet another six-fold, and the company has expanded their factory and doubled their roster of employees to keep pace with demand.

$500,00

90-days Post-Rebrand
New Sales Generated

+600%

2018 Increase In
Annual Revenue

+600%

Projected 2019 Increase
In Annual Revenue

MyPhoto