Going Beyond the Traditional Media
Consumers today react to videos more now than they ever have before. Videos and video series are not limited to traditional television commercials. They can take the form of branded entertainment such as how-tos or scripted actors speaking about different products the company sells. They basically do what print cannot: show the consumer through visuals why the company’s product or service should be bought.
A video series specifically is exactly what it sounds like. It’s a group of videos related to one product or service describing its selling points through action. Brands typically post these videos over an extended period of time. Strategists create a content calendar to decide which dates will be most effective while also allowing enough time to create the video. Money also comes into play here because video series generally cost more than traditional advertising. However, the company decides how much they are willing to outsource for production, so the price of video marketing varies rather widely.