Transitioning from 2019 to 2020
This year has been a wild ride. Social media changed in so many ways, it’s hard to realize how far we’ve come. Instead of going through all the changes, we decided to put together a list of social media marketing lessons we learned this year that will help us get a jump start on our 2020 strategy. We incorporate these lessons into our clients’ social media platforms.
1. Quality over Quantity
There is such a thing as over-posting. Flooding your consumers’ feed with too much content pushes them away. Make sure your content is useful and valuable. Highly engaging posts targeting a specific audience are much better than repetitive posts.
2. Always Rely on Your Data
Do your research on your audience. Who are you reaching and who do you want to reach? Use the free analytics provided by platforms like Facebook and Instagram. Never forget who your audience is, and make sure you are angling your content towards them.
3. Be Real
Organic social media posts aren’t the place to push sales, sales, sales. Paid ads have their place and can be extremely successful with the right strategy, but organic posts should build a social community and interact with it. Connect with and inspire your audience by posting authentic, engaging content. Show them what you’re doing in the office today or how the holiday party went. Embrace imperfection and remind your customers that they are humans doing business with humans.
5. Consistency is Key
Maintain your voice and tone. That’s how you attracted your target audience in the first place. Find a happy medium—don’t leave them hanging by posting every now and then, but don’t overload them with lots of content all the time. Make your posts frequent but effective and in line with your brand.
6. Visual Content + Storytelling > Words
Grab your audience’s 8-second attention span by adding graphics and appealing imagery to your posts. Colors, fonts and pictures are more captivating than words alone. The desire to click on a link increases when there’s a picture. These graphics can include infographics, photos, videos, memes, etc.
7. Tailor Strategy for Each Platform
Each social media platform has a different purpose. Facebook focuses on community, Instagram promotes pictures and videos, Twitter spreads thoughts and ideas, and Pinterest creates visions and inspirations. Each site expands your audience and reach. Build different content for each site but stay consistent with the same voice.
8. Micro-Influencers are the Most Influential
Micro-influencers with “only” thousands of followers are the new best marketing tactic. Influencers with millions of followers who promote products have instant name recognition, but they might not necessarily appeal to your target audience. Micro-influencers with niche followings can offer a more authentic voice to your audience, thereby becoming more influential in the buying process.
9. User-Generated Content is Crucial
As we move into 2020, UGC is the backbone of authenticity and trust for a business. It provides social proof that your product works. Reviews, ratings and micro-influencers are great ways to generate this type of content. Repost anything your customers have to say about your product to demonstrate your brand’s honesty and integrity to your audience.
10. The Algorithm
After Facebook changed its algorithm, posting ads on the site became more difficult. Creating content that looked like regular posts but were sponsored posts became crucial to doing any marketing on Facebook. Engaging and relevant content prevails on this site. UGC is important here too, because sponsored content on accounts of real people can’t be blocked by an advertisement algorithm.
11. VIDEO, VIDEO, VIDEO!
From live feeds to posts with videos, video content of any type is the way to go. The movement makes the user more engaged and increases clicks. Using smartphone-quality videos increases your authenticity. Your content will look more like a regular person is taking the video to talk about your product than a big-budget, scripted advertisement.
12. Engage with Your Audience
Put the social back in social media. Like we’ve said, your brand’s presence on these platforms cannot just be about sales. Respond to comments and messages, repost content from your audience and show your followers what you’re doing behind the scenes. Make your content look like there is a real person behind the phone rather than a whole company focused on making money.
We Can Help You Hit Your Targets
At BrandStar, we are dedicated to helping your brand’s marketing strategy evolve with the times. We stay up to date on all the latest social media marketing trends to equip you with everything you need for success.