Track Your Progress
If you choose to do a small project, you should contact multiple influencers for a broader reach. The larger the campaign, the fewer accounts you want to use.
This tool is incredibly important currently despite how many posts you sponsor. In 2017, 78% of brands reported using influencers as part of their marketing strategy. Even though this strategy is vital to social media marketing, keeping track of your return on investment is very important. If you do a campaign with limited edition products specialized to the influencer, it’s easy to keep track of how much profit you’re making because the products or services are specific. But if you only do sponsored posts here and there with multiple influencers, tracking who is buying what for which reason gets sticky. To monitor your ROI, give influencers a code to give to their followers so you can see which sales are coming from influencer marketing.