No one can deny the fact that social media has become one of the most prevalent resources on the Internet. Whether it’s in Facebook groups, Twitter threads, Instagram comments or Snapchat stories, that is where people are talking. They talk about new movies, celebrity gossip and the reason you’re here: brands!
Social media marketing—specifically with the help of influencers—is a powerful tool that needs to be in your strategy. Social media influencers are important because they broaden a brand’s reach to similar audiences who may not have heard of the product or service. But instead of getting the advertisements from the brand itself, the audiences hear it from a trusted source: the influencer.