In order to utilize the influencer, you need to find the right one. Scroll through the platforms that you have already deemed most effective for your brand. Influencers themselves typically live on Instagram; however, there are popular Facebook pages, Twitter accounts, and Snapchat Discover channels that have just as much of a following and impact as the Instagram accounts. Search through these platforms to find influencers who already have a target audience like the one you have chosen.

After you find influencers who can speak for your brand, decide what kind of content you want them to post. Projects can range from a singular sponsored post to an entire campaign.

If you choose to do a small project, you should contact multiple influencers for a broader reach. The larger the campaign, the fewer accounts you want to use.

This tool is incredibly important currently despite how many posts you sponsor. In 2017, 78% of brands reported using influencers as part of their marketing strategy. Even though this strategy is vital to social media marketing, keeping track of your return on investment is very important. If you do a campaign with limited edition products specialized to the influencer, it’s easy to keep track of how much profit you’re making because the products or services are specific. But if you only do sponsored posts here and there with multiple influencers, tracking who is buying what for which reason gets sticky. To monitor your ROI, give influencers a code to give to their followers so you can see which sales are coming from influencer marketing.