Still Stuck? Here Are Some Extra Tips:
Spark emotions You know your audience better than anyone! What makes them tick? What makes them weep? But better yet—thinks of what makes them talk!
Video is still KING Video content still drives higher engagement than any other type of content. Need help producing? We might know a guy. (winkie face)
Engage, engage, ENGAGE Social media content is only as good as the community efforts to support it. Make sure that as part of your plan, you are allocating your resources to make the time to respond, engage, and spark the meaningful conversations that Facebook is looking for!
Fewer links, more conversations Yes, the bottom line is that you want to sell products or services. But your audience isn’t engaging with your brand based on a pitch, but on content to which they can relate.
Facebook groups Facebook announced a new feature that enables Pages to join and create new Groups. Since the reach of Facebook Groups content outranks brands’ Pages, starting a Facebook group where your audience can gather in one common interest isn’t a bad idea—considering you can sneak into the conversations here and there.
Gain momentum Putting ad spend on posts that are performing well organically is the perfect way to create a snowball effect of your content’s positive rankings!