A look at how the 2019 Facebook Algorithm works and how to beat the odds
By: Angela Sharkey
Starting to see a drop in your social media engagement? You’re not the only one! While summertime has always been one of the slower seasons for social media platforms, marketers are also starting to assess the damage left behind by what we like to call “The 2019 Facebook Algorithm Update.”
If you were hoping this was a quick cheat sheet on how to “beat” system, we are sorry to say—there’s no way around it! The only way to rank higher and give your posts a better chance of appearing on your audiences’ timelines is by creating the type of relevant and engaging content Facebook now rewards. Before we give you the tips you need to develop your social media content strategy, here is a crash course on how the new Facebook algorithm works.