It’s almost here! The country’s biggest sporting event and the most-watched event in American homes. Heck, millions of non-football fans tune in to the Super Bowl to catch the $5 million 30-second commercials and the big halftime show. Spending during last year’s event was said to exceed $15 billion. As Super Bowl LIV approaches, let’s look at the dos and don’ts of marketing around the football event of the year.