The COVID-19 pandemic has forced everybody to adapt, and at BrandStar, we’ve modified everything. From our work style and workspace to production protocols and client communications, we’ve adjusted to fit the new normal. We’ve reshaped social messaging and brand content strategy, with our clients and our own branding. Additionally, we’ve pivoted with our partners, helping them bring new products and services to the market as they navigate the challenges they experience.
2. Be Sensitive to the Severity of the Pandemic
COVID-19 has deeply impacted people around the world. If they’re not careful, companies risk coming off as insensitive or exploitative. In the U.S. alone, more than two million have tested positive and over 117,000 have died from COVID. Unfortunately, those numbers are rising. Social media consumption has reached record numbers with millions out of work or at home with extra time on their hands. That means even the smallest mistake can result in a public relations disaster that can have long-term repercussions.