Valentine’s Day presents an excellent marketing opportunity for a variety of companies. You don’t have to sell flowers, chocolate or jewelry to take advantage. This year, Valentine’s Day spending in the U.S. is expected to exceed $27 billion. Yes, you read that number right. So, this Valentine’s Day, BrandStar sought to strategically market its client Jerome Alexander Cosmetics, a beauty company that recently celebrated its 50th anniversary. BrandStar account executive Neda Shadbakhsh works closely with Jerome Alexander on all their marketing efforts.