Strategic Marketing | New Business

Robert Sitter – EVP, Chief Marketing Officer


Bob Sitter, Chief Marketing Officer for BrandStar, directs the Strategic Marketing, New Business and Brand Partner Development of the company and is an integral member of the Leadership team.


Sitter’s passionate about building on the more than 30 years of successful leadership experience he already has with directing overall development, creative direction, and execution of integrated strategic marketing and advertising programs; including innovative brand strategies and brand architecture in the broadcast, print and online advertising, digital content and social media marketing spheres…bringing the perfect mix of best practices to BrandStar’s award-winning branded content broadcast and production facility.


When Bob takes the helm of an endeavor, he navigates it to success as evidenced by his career successes in the advertising and marketing arenas. Before he came on board at BrandStar, Bob was the Managing Partner for Bright Rain Collaborative, and prior to that held the positions of Division Director and Vice President Account Group Director at Zimmerman Advertising, one of the world’s largest ad agencies.


Over the years he has worked with hundreds of brands including, Hyatt Hotels, Sheraton Hotels, Red Lobster, Olive Garden, Mazda, Lennar Homes and hundreds of other small and mid-size brands. Bob was a pioneer in the “latest agency trend” of incubating emerging brand clients, 20 years before it was popular.


Since he began his career by founding a full- service advertising agency that grew to a top ten agency in Central Florida, Bob has always believed that successful marketing and advertising requires a well-rounded team who puts the needs of the client before all else. “ For perhaps the first time in my career, I feel that I am surrounded by a top notch team of marketing and creative professionals that can tackle any task and obtain highly measureable results for the client; all while being part of a company with a ‘people-first culture’ – it’s a once in a career opportunity.”


Sitter received a Bachelor’s of Science in Advertising Marketing from the University of Florida, and has won numerous awards for creative and marketing excellence in Advertising/Marketing industry competition.


Bob says, “My wife and children are and have always been my motivation and inspiration. My passions are Gator Football, target shooting, photography and dogs.”