Financial Resources | Strategy Development

Harry D. Schulman – Managing Partner


Harry D. Schulman is BrandStar’s Managing Partner, overseeing the management of financial resources, development of the strategy and direction of the company including strategic review and planning, alliances and partnerships, and leading BrandStar’s activities to successfully meet business goals and objectives.


In other words, he follows the money which is also what makes BrandStar an expert and ahead of its time as producers of women-centric programming …..research confirms that women now drive the world economy and make a majority of buying decisions.


Schulman brings his passion to develop strategy and see it executed successfully to his role at BrandStar, combined with more than 30 years of Senior Executive Management experience in planning, budgets, business strategy, mergers and acquisitions, financial analysis, sourcing capital, and a comprehensive knowledge of the operations of SME’s.


Before entering the world of advertising and media, Schulman spent most of his career in Consumer Products, and with a keen eye for marketing he says he’s “always been fascinated with the media side of the business,” and parlayed his business acumen and interest for the past 7 years as Advisory Board Chairman.


Prior to BrandStar, Schulman was CEO and Operating Partner for a private equity company, and before that held the position of CEO/Chairman of Applica, Inc. a $700 million then publically traded company that manufactured, marketed and distributed small appliances, where he spent 20 years doing business in China, including manufacturing management, sourcing, and acquisition of Chinese Companies.


Graduating with honors, Schulman earned an MBA in International Business from the University of Miami, where he was selected to join the Beta Gamma Sigma academic honor society and was inducted into the esteemed Phi Kappa Phi Honor Society. He received a Bachelor’s Degree in Business Administration – Accounting from the University of Dayton.


Married 35 years to a “beautiful wife, I have an outstanding and loving daughter and son-in law.” Currently living in South Florida, Schulman enjoys his passions of golf and travel.


One Day at a Time”


Harry says, “I love to network ideas and opportunities with the right people. My philosophy is to Listen, Learn, Grow and never stop learning, listening and growing. I envision BrandStar, a multi-screen-based advertising and marketing agency, as the leader in Branded Entertainment, rising to the level of a billion dollar company!!”