Why LinkedIn Matters for Marketing

Why LinkedIn Matters for Marketing

Do I really need a LinkedIn profile? If you are a working professional, the answer is an unequivocal YES! You might be thinking, “LinkedIn only matters if you’re looking to change your job.” WRONG! While many may use LinkedIn as a job searching tool, it is...

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The Days of Organic Growth Alone Are Dead

The Days of Organic Growth Alone Are Dead

Once upon a time, businesses that were proactive and regularly posting strong organic content on social media would eventually see substantial growth over a short period of time. However, those days are officially over, with organic reach dwindling down to 2% (Forbes). Due to recent litigation...

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Branded digital content can drive traffic and revenue.

Does Branded Digital Content Work?

Today’s Internet users are more sophisticated than ever before—an entire generation has been constantly connected since birth. They are spoiled, in a way, and have come to expect a more cohesive and connected virtual world. Additionally, young consumers are simply too savvy about when they’re...

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Trust + Teamwork = Amazing Stories

Trust + Teamwork = Amazing Stories

At BrandStar, we’re putting more focus on cultivating enduring partnerships with brands than on making one-off sales. In the process, we seek to break away from the methodical “sameness” employed by many of today’s agencies. We are investing trust in our team to produce great work...

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