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BrandStar is a fully and vertically integrated production and marketing agency. We offer everything you would find at a full-service advertising firm, and so much more! Our scope of offerings is unmatched. We are brand matchmakers, leveraging a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities. From giving startups a national footprint, to giving national companies a global one, and everything in between, our collective skills and services are solely focused on furthering your success. What can we do for you?
We fulfill that promise by Connecting People to Brands to Do Life Better, offering valuable content solutions through brand integrations, social media, performance-based marketing, and creative storytelling. We’ve built out a state-of-the-art studio where we produce award-winning TV shows and branded content that resonates with audiences across every screen. Crafting a compelling network of content is in our DNA, from original blogs and social messaging to digital activation, performance-based marketing, and in-house production.
BrandStar's competitive advantage is also our value. We offer a full service of integrated solutions through our unique Exchange that helps brands grow fast while connecting people with brands to do life better.
Guided by a caring, involved parent, we’re a close-knit family of companies with distinct but complementary services and expertise that are more interested in creating relationships than revenue. By design, we are built to give clients everything they need, and nothing they don’t.
This unique model delivers a wealth of value to our clients, employees, partners and investors alike by a perfect mix of strategy, story and science to not just help your organization survive but thrive in this fiercely competitive global economy.
As an innovation company we never sit still and are always moving, forward. Just like life, business is a journey that’s never successfully traveled alone. Let’s connect, communicate, collaborate and construct something great, whatever it takes. We can do that “something” better, together.
In these immortal words of a literary icon is the foundation of BrandStar’s purpose and our BHAG (Big Hairy Audacious Goal)-Our Why. We believe the whole is greater than the sum of its parts. As a people-first company, being human matters most. We are better together. That’s why we are committed to building something BIGGER than ourselves. A world-class content and commerce exchange that connects people to brands to do life BETTER and purposed to make a positive IMPACT on people’s lives everywhere.
Our employees have made their voices heard! BrandStar recently earned the prestigious Great Places to Work® certification based on our culture of accountability, transparency and mutual respect. We appreciate our employees for helping us earn the gold standard honor for organizations, and we continue to work hard to remain a Great Place to Work—for all current and future BrandStar team members.
Careers at BrandStar
Mark Alfieri Founder & CEO BrandStar. Mark Alfieri has been in the content marketing and branded entertainment space since 1994. With over 25 years of experience producing and distributing over 10,000 national television advertising, branding, and marketing campaigns for some of the world’s largest companies, Mark is the passion, vision and pulse of BrandStar.
Doug is one of the Founding Partners of BrandStar and a 25-year veteran in the Branded Education and Content Marketing space. His focus today is on fostering meaningful relationships, strengthening company culture, and supporting community initiatives. Doug is also a co-founder of BrandStar Cares, a Corporate Social Responsibility initiative dedicated to supporting local non-profits and making a positive impact in the community.
With representation in South Florida and New York, Israel has more than 30 years of experience representing a broad array of local, regional and national clients. He is particularly sought after for his laser-focused approach to developing and maximizing personalized communications strategies, depending in client needs and goals. The firm's longevity with clients includes retention of their first-ever client from more than 30 years ago.
Justin is currently serving as VP of Local Programming, one of the fastest growing divisions within the BrandStar portfolio. His focus is to positively impact communities throughought the country with the Local versions of our long-standing TV programs. Justin brings innovative and strategic thinking to the organization with a keen eye as an Executive Producer, building associations and partnerships with countless businesses nationwide.
Nicole is EVP of Marketing and Business Development for BrandStar's Entertainment division with brand oversight on our national, original show properties. As a part of The Balancing Act launch team 20 years ago, she has been a driving force in the branded entertainment industry, working with hundreds of brands, non-profits, industry experts to connect them with our audience through our shows. Nicole serves as co-founder of BrandStar Cares our company’s citizenship and community engagement arm.
As President of BrandStar Entertainment, Scott leads Programming I which consists of BrandStar's award winning original series, The Balancing Act with Montel Williams, Designing Spaces, Access Health, Inside the Blueprint and Military Makeover with Montel and has been with BrandStar going on 15 years. Prior to joning BrandStar, Scott spent time working in the NHL as well as in the wireless industry with AT&T, Cingular and T-Mobile.
Seth has been privileged to collaborate with more than 1,800 brands over the past 20+ years, helping his clients achieve their business objectives through digital marketing. Seth was previously named a Premier Google Partner and named 40 under 40 by South Florida Business Journal in 2016. Seth proudly serves of the Boards of EO South Florida and LLS South Florida.
As President of BrandStar Studios, Ray leads a growing group of skilled makers and doers, creating elevated marketing content for every channel, in every format. Prior to joining BrandStar in 2025, Ray led studio operations in the US and abroad for several global ad agencies and third party production companies. Ray’s passion is to serve clients both internal and external with hands-on leadership.
BrandStar Cares is our Corporate Social Responsibility (CSR) initiative-our way to pay it forward, give back and invest in our local community. It’s our opportunity to BE BETTER HUMANS. More than a mission, our heartbeat is to be the change and make a positive impact on people’s lives!
